Marketing Communications Specialist

Vista Dental Products

Marketing Communications Specialist

InterMed/Vista Dental Products, Racine, WI (vista-dental.com) designs, manufactures and distributes a wide variety of unique small equipment and related disposable products.

Great fast-track opportunity for an Advertising Account Manager or Marketing Communications Specialist with 2-4 years experience ready to step up to Marketing Communications Manager level.  This newly created position plays a leading role in the company’s efforts to strengthen brand identity and brand management of products and services.  Responsible for planning, developing and coordinating all marketing communications programs to increase corporate brand recognition and promote the sale of company products and services to further the company’s sales objectives; including print and electronic advertising, direct mail, catalogs, product packaging, trade show presence, web marketing, and dealer sales support and training materials. Oversee execution of all marketing communications and public relations activities.  Manage communications materials and advertising media to effectively represent the company’s image, products and services to customers and prospects.  Responsible for effective spending of marketing budget across multiple channels including trade advertising, direct mail, e-marketing, etc. while promoting consistent branding and focused message across campaigns. Contribute to the writing, design, and production of company materials, including press releases, print ads, e-newsletters, web content and educational materials.  Develop and coordinate multimedia packages, i.e. Instructional CD’s, DVD’s, Webcasts. Manages all outsourced services relating to marketing: printers, mailing houses, web designers, graphic design firms, media production firms, and publications.

Supervise the Marcom Team.

Position requires a bachelor’s degree in Marketing, Advertising or Communications.  Experience in branding essential.  Agency experience a plus.  Must have strong ability to work in an effective and timely manner to meet deadlines while simultaneously managing multiple assignments.